Applause Cements its Market Leadership as Crowdtesting Community Surpasses 300,000 Members
Company advances its presence with global brands by boosting its community size, adding key enterprise-focused executives and expanding Silicon Valley operations
Boston, Massachusetts—April 27, 2017—Applause, the global leader in testing, feedback and research for digital experiences, today announced that the company’s crowdtesting community has exceeded 300,000 members, further solidifying its lead as the largest professional QA and user experience testing community in the world. Applause also bolstered its executive team with seasoned technology leaders, Charlie Ungashick as CMO and Matt Engel as SVP of strategic development, and increased its West Coast presence by tripling the size of its Silicon Valley office.
With thousands of customers – including 5 of Silicon Valley’s top 15 companies – Applause relocated and expanded its operations to support the significant demand from West Coast based enterprises and startups. The new office further advances Applause’s position to support global brands. Growth across all regions continues as the company has hired 125 people in the past 12 months and expects to double its staff in California, the UK, France, and Israel in 2017.
Applause customers benefit from access to digital experience experts who are physically located in the markets they serve – using real devices, real networks, and real data to perform real transactions. The company’s community of on-demand professionals, white glove managed services, and real-time issue tracking platform all provide a unique advantage to customers, giving them actionable insight and feedback that no one else can match.
“These milestones are significant for the company. Our community of 300,000 digital experience experts provides the human perspective global brands need to deliver digital properties that customers embrace,” said Doron Reuveni, founder and chief executive officer of Applause. “You can’t hire, outsource or automate the increasingly converged digital-physical experience that defines real customer interaction, but you can replicate it with the crowdsourced approach provided by Applause.”
Experienced, Enterprise Leaders Join Applause
- Charlie Ungashick, Chief Marketing Officer - With more than 20 years in the technology industry, Charlie was most recently chief marketing officer at Parametric Technology Corporation (PTC), a $1B global provider of technology platforms and solutions for engineering, business collaboration and the Internet of Things. Prior to joining PTC, Charlie was chief marketing officer at Globoforce, a SaaS company in the human capital management space.
- Matt Engel, Senior Vice President of Strategic Development - Matt brings more than 15 years of experience with high growth technology companies, spanning early stages through IPO/M&A. Prior to Applause, Matt was the CEO of venture-backed Attend, a SaaS marketing platform and Applause customer, and vice president of business development at Dyn, a cloud-based Internet performance management company.
“With 10 years in the industry, Applause still provides the only crowdsourced-approach that can deliver in-the-wild, enterprise-grade QA and usability results to customers,” said Sharon Wienbar, venture partner, Scale Venture Partners. “Today’s announcement is the perfect example of how they’ve kept their edge over the competition. Not only does Applause have the largest, fastest-growing community of digital experts in the world, it also has the enterprise-focused leadership and operational positioning to continue to meet the needs of its brand-named customers.”
Applause empowers leading brands to deliver flawless digital experiences for their customers on any device, in every location. The company’s testing, feedback and research solutions enable businesses to delight customers, drive topline revenue and innovate faster.
Applause ensures digital quality for websites, mobile apps, IoT products and in-store interactions in a way no other approach can – via its technology platform and managed global community of over 300,000 on-demand digital experience experts. Only real people on real devices in real locations can provide the real issues and feedback that brands need to deliver great digital customer experiences. Thousands of companies of every size – including Google, FOX, Nike, BMW, PayPal and Slack – rely on Applause to dramatically decrease the time and cost of delivering great digital experiences for their customers. Learn more at www.applause.com.
*Based on Mercury News’s SV150