Generation Z may be the newest members of the connected society, but brands should pay attention to their media consumption habits.
Total time in apps will exceed 3.5 trillion hours by 2021. And if that holds true, app engagement becomes even more vital.
Investment into an Internet of Things initiative is the easy bit. The hard part is to make sure that that the money is well spent.
Retailers and ecommerce should look carefully at the benefits and pitfalls of building both native apps and mobile websites.
App monetization and revenue will part of a multi-trillion dollar industry within four years.
Retail banks technology spend will shift towards digital transformation over the next several years as banks, finally, embrace innovation.