Kenneth Paetzold


Digital Trends

10 Years Later: Predicting the Next Generation of the App Store

Apple’s release of the App Store was truly a turning point in mobile. A similar appreciation will be shown for Amazon’s Alexa someday.

UX Corner

User Feedback: 48 Countries in Four Hours

Getting global feedback from real users in under four hours seems like an impossible task. But Applause Customer Journeys makes it a reality.

UX Corner

4 Steps to Understanding Customer Journeys

Applause's new Customer Journeys solution connects brands and consumers like never before.

Digital Trends

Defining The Four Phases Of Digital Experience

What if you knew exactly what your customers wanted, exactly when they wanted it?

Sign up for the blog newsletter