Consumer trust is at an all-time low, according to Forrester. The analyst firm predicts this year could be a rough one for brands that don’t put their customers at the center of everything they do and become completely customer-obsessed.
Becoming customer-centric, though, is easier said than done. How can brands take the first step?
The organizations that put customers at the forefront of development have at least one thing in common: they know the speed and flexibility of an Agile methodology is paramount to achieve and retain customer satisfaction, and it is woven into their DNA.
Diego Lo Guidice, VP & Principal Analyst at Forrester, is an expert in application development and delivery. In an upcoming webinar with Applause, Diego will explain the connection between Agile, DevOps, and customer-centric development, including:
- What constitutes a customer-obsessed organization & why customer experience matters
- How to speed up development while improving quality with Agile & DevOps
- How to make the shift to Continuous Deployment
- The latest trends in software development
Agile is an early and important step in becoming a customer-obsessed organization. It’s also a step that is often misunderstood and done incorrectly. 80% of software organizations now practice a form of Agile, yet only 29% of professionals believe their companies are getting it right.
Having partnered with Forrester’s global application leaders as a leading expert on SDLC processes and practices, covering topics such as Agile development, Agile testing practices and tools, DevOps, and software testing and quality, Diego will use his experience to guide webinar attendees toward not only an Agile method, but one that will improve business results and testing efficiency.