Applause Builds on Market Momentum as Lisa Landa Joins as CMO
Marketing executive with proven track record of success joins leadership teamBoston, Massachusetts - March 25, 2019
Applause, the worldwide leader in digital quality and crowdsourced testing, today announced Lisa Landa joined the company as Chief Marketing Officer. Landa’s success in building strong brands, generating demand, and leading worldwide teams will be instrumental as Applause extends its market leadership across the globe. She comes to Applause after six years at Monotype.
“We are thrilled to welcome Lisa to our executive team. Applause is on a high-growth trajectory, and its global presence requires a marketing leader with success executing on a global scale,” said Doron Reuveni, CEO of Applause. “Lisa has a proven track record of building strong teams and driving collaboration across organizations. This experience will help Applause refine its message to better connect with customers and the community as it extends its market leadership in 2019 and beyond.”
Landa joins Applause with more than 25 years of experience in brand building and marketing for both private and public technology companies. Most recently, Landa served as Senior Vice President of Corporate Marketing at Monotype, where she was responsible for the company’s branding and corporate marketing strategy.
Prior to Monotype, Landa held marketing leadership roles at dynaTrace, Arbor Networks, and Vertical Communications. Landa also served as Vice President of Corporate Marketing at RSA Security, leading the team that created the now-iconic RSA "red brick" logo and positioning RSA as the de facto worldwide provider of e-security solutions. She holds a Bachelor's degree in Art and English from Williams College.
Applause is the worldwide leader in enabling digital quality. Customers are no longer satisfied with digital experiences that are good enough; they demand the exceptional. The Applause Product Excellence Platform provides the world’s leading brands with the comprehensive approach to digital quality needed to deliver uncommonly great digital experiences across the globe – with highly vetted testers available on demand, a complete and enterprise-class technology infrastructure, multi-point digital quality solutions and SaaS products, and expertise across industries and use cases. This harmonized approach drastically improves testing coverage, reduces costs and speeds time-to-market for websites, mobile apps, IoT and in-store experiences. Thousands of leading companies – including Ford, Google, Western Union and Dow Jones – rely on Applause as a best practice to deliver the exceptional products and digital experiences their customers love.
Learn more at www.applause.com.