Applause Leading the Conversation in Retail at Shoptalk and IRCE

Shoptalk presentation to reveal holiday shopping lessons

Boston, Massachusetts - March 01, 2019

Applause, the worldwide leader in digital quality and real-world testing, today announced it will be attending two of the retail industry’s biggest events in the coming months. The company will exhibit at both Internet Retailer Conference & Exhibition (IRCE) and Shoptalk 2019. Mike Trudell, Applause’s Director of Business Development, will present on the lessons learned from the 2019 holiday shopping season in a TechTalk session at Shoptalk.

Shoptalk 2019 – Shoptalk is where the entire retail ecosystem comes together to create the future of retail based on the latest trends, technologies and business models, including changes in consumer expectations. Applause will be exhibiting in Booth 3134.

Session: Lessons Learned from the Holiday Shopping Season
Monday, March 4, 1:52pm
Stage 6, Booth 2239, Exhibit Hall

Seven of the top 10 US retailers have turned to Applause to help increase their customer loyalty and conversion rates – both in-store and online. Using Applause primary research about the state of retail quality, Mike Trudell, Director of Business Development, will provide key lessons retailers can learn from the 2018 holidays to prepare for this year’s peak seasons.

Internet Retailer Conference & Exhibition – With over 130 sessions covering various topics and trends, IRCE’s content is curated with knowledgeable speakers who are prepared with helpful, actionable presentations. With multiple tracks and in-depth workshops covering the topics that matter most, the perfect agenda is waiting. Applause will be exhibiting in Booth 1149.

For more information, check out Applause’s full event schedule.

About Applause

Applause is the worldwide leader in enabling digital quality. Customers are no longer satisfied with digital experiences that are good enough; they demand the exceptional. The Applause Product Excellence Platform provides the world’s leading brands with the comprehensive approach to digital quality needed to deliver uncommonly great digital experiences across the globe – with highly vetted testers available on demand, a complete and enterprise-class technology infrastructure, multi-point digital quality solutions and SaaS products, and expertise across industries and use cases. This harmonized approach drastically improves testing coverage, reduces costs and speeds time-to-market for websites, mobile apps, IoT and in-store experiences. Thousands of leading companies – including Ford, Google, Western Union and Dow Jones – rely on Applause as a best practice to deliver the exceptional products and digital experiences their customers love.

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