Applause Leading the Conversation in Retail at Shoptalk and IRCE

Shoptalk presentation to reveal holiday shopping lessons

Boston, Massachusetts - March 01, 2019

Applause, the worldwide leader in digital quality and real-world testing, today announced it will be attending two of the retail industry’s biggest events in the coming months. The company will exhibit at both Internet Retailer Conference & Exhibition (IRCE) and Shoptalk 2019. Mike Trudell, Applause’s Director of Business Development, will present on the lessons learned from the 2019 holiday shopping season in a TechTalk session at Shoptalk.

Shoptalk 2019 – Shoptalk is where the entire retail ecosystem comes together to create the future of retail based on the latest trends, technologies and business models, including changes in consumer expectations. Applause will be exhibiting in Booth 3134.

Session: Lessons Learned from the Holiday Shopping Season
Monday, March 4, 1:52pm
Stage 6, Booth 2239, Exhibit Hall

Seven of the top 10 US retailers have turned to Applause to help increase their customer loyalty and conversion rates – both in-store and online. Using Applause primary research about the state of retail quality, Mike Trudell, Director of Business Development, will provide key lessons retailers can learn from the 2018 holidays to prepare for this year’s peak seasons.

Internet Retailer Conference & Exhibition – With over 130 sessions covering various topics and trends, IRCE’s content is curated with knowledgeable speakers who are prepared with helpful, actionable presentations. With multiple tracks and in-depth workshops covering the topics that matter most, the perfect agenda is waiting. Applause will be exhibiting in Booth 1149.

For more information, check out Applause’s full event schedule.

About Applause

Applause is a world leader in testing and digital quality. Brands today win or lose customers through digital interactions, and Applause delivers authentic feedback on the quality of digital assets and experiences, provided by real users in real-world settings. Our disruptive approach harnesses the power of the Applause platform and leverages the uTest community of more than one million independent digital testers worldwide. Unlike traditional testing methods (including lab-based and offshoring), Applause responds with the speed, scale and flexibility that digital-focused brands require and expect. Applause provides insightful, actionable testing results that can directly inform go/no go release decisions, helping development teams build better and faster, and release with confidence. Digital-first brands rely on Applause as a best practice to deliver the digital experiences their customers love.

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