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Press Release

Applause Announces Acquisition by Vista Equity Partners

Vista’s investment and expertise in accelerating high-growth companies will help Applause scale and become the software quality backbone for the world’s most successful digital experiences.

Boston, Massachusetts - August 23, 2017

Applause, the global leader in digital experience quality, today announced it has entered into a definitive agreement to be acquired by Vista Equity Partners (“Vista”), a leading investment firm focused on software, data and technology-enabled businesses. The acquisition combines the unique technology and broad customer adoption of Applause Digital Experience solutions with Vista’s strategic and operational expertise for high-growth technology companies. With Vista’s backing, Applause will accelerate its market leadership for digital testing, user feedback and market insights offerings.

“This is a tremendous milestone for Applause, one which validates our mission: to deliver flawless digital experiences to the world,” said Doron Reuveni, President and CEO, Applause. “Our human-centric approach to software design and quality has become essential to ensure technology works as intended, by real people, in the real world. As we take Applause to our next stage of growth, we are delighted to partner with Vista’s second-to-none talent and expertise.”

The digital experience is becoming critical for companies as they look to interact with their customers in the most advanced and direct ways. Applause connects its clients’ software development processes with its SaaS platform to manage the largest global community of on-demand digital experience experts and to provide actionable insight into how software works in the real world. Applause’s unique and scalable approach to software testing and feedback dramatically decreases both the time and cost of delivering great digital experiences on mobile apps, websites, IoT and more.

“We are delighted that Applause is joining the Vista family. We look forward to partnering with the Applause team to spur innovation, accelerate growth and extend its market leadership in community driven digital experiences,” said Robert F. Smith, Founder, Chairman and CEO of Vista Equity Partners. “The market demand for Applause has never been stronger. It is fueled by businesses that understand that digital ‘customer experiences’ are the primary way to compete. The Applause solution enables leading digital brands to ensure that their software works across any device, in every location.”

Applause will continue to operate independently with no changes in executive leadership. The transaction is currently expected to close in the coming weeks and is subject to customary closing conditions and regulatory approvals.

Goldman Sachs & Co. LLC acted as the lead financial advisor to Applause. Jefferies LLC served as financial advisor to Vista. Latham & Watkins LLP served as legal advisor to Applause. Kirkland & Ellis LLP served as legal advisor to Vista.

About Vista Equity Partners

Vista Equity Partners, a U.S.-based investment firm with offices in Austin, San Francisco, Chicago, and Oakland with more than $30 billion in cumulative capital commitments, currently invests in software, data and technology-enabled organizations led by world-class management teams with long-term perspective. Vista is a value-added investor, contributing professional expertise and multi-level support towards companies’ realizing their full potential. Vista’s investment approach is anchored by a sizable long-term capital base, experience in structuring technology-oriented transactions, and proven management techniques that yield flexibility and opportunity in private equity investing. For more information, please visit http://www.vistaequitypartners.com.

Media Contacts

APPLAUSE
Julia Dunlea, 603-387-3191
jdunlea@applause.com

VISTA EQUITY PARTNERS
Alan H. Fleischmann, 202-776-7776
vista@laurelstrategies.com

About Applause

Applause is the worldwide leader in crowdtesting and digital quality. Software is at the heart of how all brands engage users, and digital experiences must work flawlessly everywhere. With 400,000+ testers available on-demand around the globe, Applause provides brands with a full suite of testing and feedback capabilities. This approach drastically improves testing coverage, eliminates the limitations of offshoring and traditional QA labs, and speeds time-to-market for websites, mobile apps, IoT, and in-store experiences.

Thousands of leading companies — including Ford, Fox, Google, and Dow Jones — rely on Applause as a best practice to deliver high-quality digital experiences that customers love. Learn more at www.applause.com.