Applause is leading the app quality revolution by enabling companies to deliver digital experiences that win – from web to mobile to wearables and beyond. By combining in-the-wild testing services, software tools, and mobile sentiment analysis, Applause helps companies achieve the 360° app quality™ they need to thrive in the modern apps economy.
Why 360° app quality™ matters
The apps economy has changed the way users consume content, conduct commerce and connect with companies – and each other. And thanks to app stores and social media, those consumers now have a large and vocal voice in helping decide which apps and brands win, and which ones fail. Digital experiences are the new frontier — where competition happens, and the front door to your brand & biz.
And their users won’t tolerate anything less than perfection. It’s why today, only great apps win. That’s where Applause, and its 360° approach to app quality, provide companies with a competitive advantage.
Applause is where technical leaders, brand owners and business execs turn to maximize their app quality. We help brands understand how their apps are truly performing for users and empower them on how to increase app quality and user satisfaction. We partner with our customers to help them deliver apps that win: They win more user loyalty. More 5-star ratings. And more envy from the competition.
How to achieve 360° app quality™
Every great app -- whether web, mobile or wearable -- starts with a great idea and superior execution. This means winning apps require exceptional design, development and content. And once you think your digital product is ready for prime time, that’s where Applause comes in.
Applause brings together everything you need to earn and measure the loyalty of your users. These broad app quality solutions are tightly integrated, but completely modular. This means Applause customers use only those solutions that best fit your needs as you grow.
Our offerings include:
- Applause In-the-wild testing services that complement your in-the-lab QA efforts in the areas of functional, usability, localization, security and load testing
- Applause SDK to enable build distribution, crash & bug reporting, and in-app user feedback on iOS, Android and Windows Phone apps
- Mobile Sentiment Analysis from all the major app stores so you can listen more closely to what users love, what they hate, and what they want to see in your next build or version
And all of this is available via a 360° App Quality™ Dashboard that ties all this data together, providing an integrated view of your apps across the SDLC – from pre-launch to post-launch, for every one of your team’s stakeholders, within your company’s app lifecycle.