Applause Overview
Mobile apps are everywhere, and from nearly every company. They’ve changed how users consume content, conduct commerce and connect with companies – anywhere, anytime.
Some small percentage of apps win big – delighting users, spreading virally, earning word-of-mouth buzz. Most apps either disappoint users or flatline into obscurity. Companies need to know how users truly feel about their mobile apps, and how they stack up with their competition. But skimming a bunch of 3-star ratings and a never-ending list of app store reviews makes it tough to learn much of anything. As a result, explicit analytics of mobile apps have become a massive blind sport for business leaders, brand owners and tech leaders.
But now there's Applause – an app analytics product that crawls every rating and review from the top app stores. Applause synthesizes this mountain of user feedback into an easy-to-consume Applause Score to measure user satisfaction, app quality and how much applause an app is earning from users.
This enables companies to make better decisions about how their apps stack up with the competition. From marketing execs of global brands to the lead mobile engineer at a startup, Applause enables companies to monitor and measure how their mobile apps are performing in the eyes of users.
Learn more about Applause:
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