Social & Communications
The connected crowd has a lot of options when it comes to social applications. If your app is buggy, hard to use or leaves users worrying about their privacy or security, they won’t stick around for long.
Focusing on app quality from the very beginning and past launch will produce apps that capture user attention and keep them coming back for more.
Social & Communications Challenges
Usability, privacy and security reign supreme when it comes to social apps. Unfortunately, these can be some of the more difficult areas to master. Social apps often run into trouble with:
- Usability and intuitiveness
- Security and privacy standards, compliance and open communication
- Search accuracy and connection feedback
- Accurate GPS and geolocation readings
- 3rd party API integrations
Switching social apps isn't difficult for users. If you disappoint them, they’ll move on and never look back.
Customer Spotlight: Blendr
Learn how Blendr used Applause to ensure its app retained a high level of quality in all target markets for all the company's members.
How Applause Helps
Members of the Applause community are avid technology users immersed in modern social networks. They know what to expect from a social app, how to navigate in the space and the real world use cases that your app will have to withstand..
Nowadays, just about everyone uses social networks. Will your app support all the different devices and locations of your users? With a global community of more than 100,000 professional testers, Applause provides coverage for apps in just about every region, on every device, OS, browser and network.
Real World Testing
Your users will be accessing your app from work, at home, on the bus, in restaurants, at ballparks, anywhere they have a few minutes to kill. Does your app stand up to different connectivity levels and users on-the-move? You can’t test these mobile moments in a lab.
You vs. The Competition
Wondering how your app stacks up against the competition or an emerging disruptor? Applause Analytics provides insight into what real users are saying, both about your app and your competitors'. Figuring out what social users want will help you deliver the best app on the market.
"We were trying to find a balance between what our beta community does well and what our in house QA team does. Applause was a perfect fit, since they would give us real-world testing like our beta community, but they would report bugs into a dedicated platform, making it easier for us to sort through and analyze."