Guiding Principles

Applause believes in, and is guided by, these core tenets:

• Apps are everything - Well at least for us. Our waking hours are dedicated to helping companies understand the apps economy and their users
• Fairness - Regardless of a company's size, track record or perceived popularity, all apps should be compared against precisely the same measuring stick
• Transparency - Only by articulating a problem clearly can we solve it effectively
• Big math - Complex problems are only worsened by incomplete data, simplistic algorithms and technical shortcuts
• Actionable - Data is meaningless; only once it has been synthesized into actionable information can leaders make informed decisions
• Constructive - We want to connect companies with users; to bring business, brand and technical leaders together for informed discussions
• Context matters - What makes a gaming app great is wildly different than a banking app; marketers care about different things than devs or CEOs
• Companies first - There are plenty of toys out there to help users discover today's app du jour; we care about enabling companies to build apps that delight
• Explicit - Most analytics tools provide implicit data, so leaders must infer what users think. That's valuable, but when you add explicit analytics, brands can see the whole picture
• Seeking simplicity - Analytics are a complex problem. But that's our problem, not yours. Applause needs to be simple to use - whether it's your first visit or your 100th time this month

That's what guides our thinking, actions and investments. Ready to let Applause help inform yours?

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